Skip to main content

Sponsor Magazine

Sponsor was a magazine for radio and TV advertising buyers and commercial broadcast stations. It published from November of 1946 to December of 1964. It began as a monthly, and then went bimonthly in 1950. It went weekly from October of 1956.

Norman R. Glenn (born Norman R. Goldman), founding editor and publisher of Sponsor and Marketing and Media Decisions, was born in Chicago Heights, Illinois on September 3, 1909. Mr. Glenn enrolled in the University of Chicago as a Liberal Arts major in 1927 but dropped out during his senior year due to financial hardship.

To help support himself and his family, Mr. Glenn took a job with the Chicago Daily News. While at The Chicago Daily News he was introduced to the General Manager of WLS radio in Chicago who offered Mr. Glenn a job and where he worked from 1932-1936. His first job at the radio station was to hold up placards introducing the acts at WLS's weekly show, "The National Barn Dance". Mr. Glenn was eventually promoted to information clerk at WLS and finally, in 1933, to Promotion Director. As Promotion Director, he handled all publicity and promotions for the Prairie Farmer-owned WLS.

In 1945, Mr. Glenn married Elaine Cooper and, for a short time, was Executive Director of Frequency Modulation magazine. Earlier, while at Broadcasting Magazine, Mr. Glenn imagined a trade journal geared towards the broadcast advertiser - to serve the concerns of broadcast media, broadcasters and advertisers. This idea came to fruition with the publication of Sponsor magazine in November of 1946. Sponsor's credo, as stated in the magazine's first issue was, "Sponsor is the trade magazine for the man who foots the broadcast advertising bill..its objective is to do a job for the sponsor". Sponsor initially ran as a monthly publication but by the end of 1947 expanded into a bi-weekly publication.

Sponsor magazine was a popular and influential magazine within the broadcast community. Sponsor's editorials were of notable influence. The editorials called for sound TV and radio practices, creation of a television ad bureau, a revitalized radio ad bureau, improved research and media buying professionalism. For several years, Sponsor ran a series entitled, "This We Fight For". This was a series of articles dealing with ethical standards. During the early to mid 1950s, Sponsor also ran a series of editorials entitled, "Red Channels" which attacked McCarthyism and blacklisting. This series earned the magazine the George Polk Memorial Award for distinguished journalism. Norman Glenn sold Sponsor magazine to Obijay Press of Duluth, Minnesota in 1963.

Mr. Glenn went on to found Media Decisions in 1966. He passed away in 1998 at the age of 91.

206
RESULTS
rss


PART OF
The Magazine Rack
Additional Collections
Media Type
206
texts
Year
12
1964
11
1963
12
1962
12
1961
12
1960
12
1959
More right-solid
Topics & Subjects
206
radio
206
sponsor
199
advertising
184
spot radio
171
nbc
166
acct exec
More right-solid
Collection
More right-solid
Language
206
English
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
SHOW DETAILS
up-solid down-solid
eye
Title
Date Published
Creator
Sponsor Magazine
texts
eye 156
favorite 0
comment 0
Topics: program, los, york, advertising, sponsor, station, angeles, radio, executive, chicago, account...
Sponsor Magazine
texts
eye 178
favorite 0
comment 0
Topics: program, radio, stations, station, programs, sponsor, nbc, cbs, network, broadcast, motion picture,...
Sponsor Magazine
texts
eye 201
favorite 0
comment 0
Topics: sponsor, program, wks, radio, advertising, station, sep, programs, farm, nbc, broadcast...
Sponsor Magazine
texts
eye 172
favorite 0
comment 0
Topics: sponsor, program, wks, radio, advertising, station, sep, programs, farm, nbc, broadcast...
Sponsor Magazine
texts
eye 377
favorite 0
comment 0
Topics: radio, sponsor, advertising, sales, hadacol, margarine, station, advertisers, stations, local live,...
Sponsor Magazine
texts
eye 272
favorite 1
comment 0
Topics: radio, sponsor, advertising, sales, hadacol, margarine, station, advertisers, stations, local live,...
Sponsor Magazine
texts
eye 287
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 348
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 3,150
favorite 1
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 650
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 461
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 444
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 832
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 622
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 910
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 909
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 822
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 95
favorite 1
comment 0
Topics: program, sponsor, radio, advertising, stations, beer, broadcast, brewing, los, wks, account...
Sponsor Magazine
texts
eye 118
favorite 0
comment 0
Topics: advertising, sponsor, radio, wks, station, program, broadcast, stations, network, programs,...
Sponsor Magazine
texts
eye 301
favorite 0
comment 0
Topics: sponsor, program, wks, radio, advertising, station, sep, programs, farm, nbc, broadcast...
Sponsor Magazine
texts
eye 205
favorite 0
comment 0
Topics: sponsor, program, wks, radio, advertising, station, sep, programs, farm, nbc, broadcast...
Sponsor Magazine
texts
eye 271
favorite 0
comment 0
Topics: radio, sponsor, advertising, sales, hadacol, margarine, station, advertisers, stations, local live,...
Sponsor Magazine
texts
eye 267
favorite 0
comment 0
Topics: radio, sponsor, advertising, sales, hadacol, margarine, station, advertisers, stations, local live,...
Sponsor Magazine
texts
eye 1,279
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 1,820
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 383
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 1,054
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 404
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 617
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 1,951
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 1,017
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 331
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 537
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 785
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 151
favorite 0
comment 0
Topics: program, sponsor, york, station, advertising, nbc, eversharp, stations, radio, cbs, account...
Sponsor Magazine
texts
eye 146
favorite 0
comment 0
Topics: radio, program, sponsor, wks, advertising, coffee, agency, sponsors, programs, oct, acct exec, mary...
Sponsor Magazine
texts
eye 225
favorite 0
comment 0
Topics: sponsor, program, wks, radio, advertising, station, sep, programs, farm, nbc, broadcast...
Sponsor Magazine
texts
eye 157
favorite 0
comment 0
Topics: radio, sponsor, advertising, sales, hadacol, margarine, station, advertisers, stations, local live,...
Sponsor Magazine
texts
eye 300
favorite 0
comment 0
Topics: radio, sponsor, advertising, sales, hadacol, margarine, station, advertisers, stations, local live,...
Sponsor Magazine
texts
eye 454
favorite 0
comment 0
Topics: radio, sponsor, bayer, cbs, spot, agency, nbc, advertising, sales, morning radio, acct exec, spot...
Sponsor Magazine
texts
eye 585
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 412
favorite 1
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 649
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 409
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 336
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 573
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 375
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 517
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 1,057
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 1,353
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 916
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 105
favorite 0
comment 0
Topics: sponsor, lee, chicago, radio, york, advertising, program, executive, broadcasting, cbs, account...
Sponsor Magazine
texts
eye 120
favorite 0
comment 0
Topics: radio, sponsor, program, wks, stations, programs, station, broadcast, nbc, bendix, press agents,...
Sponsor Magazine
texts
eye 159
favorite 0
comment 0
Topics: sponsor, program, wks, radio, advertising, station, sep, programs, farm, nbc, broadcast...
Sponsor Magazine
texts
eye 207
favorite 0
comment 0
Topics: sponsor, program, wks, radio, advertising, station, sep, programs, farm, nbc, broadcast...
Sponsor Magazine
texts
eye 170
favorite 0
comment 0
Topics: radio, sponsor, advertising, sales, hadacol, margarine, station, advertisers, stations, local live,...
Sponsor Magazine
texts
eye 290
favorite 0
comment 0
Topics: radio, sponsor, advertising, sales, hadacol, margarine, station, advertisers, stations, local live,...
Sponsor Magazine
texts
eye 579
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 480
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 318
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 303
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 452
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 459
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 439
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 626
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 538
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 525
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 755
favorite 0
comment 0
Topics: radio, network, programing, sponsor, media, cbs, nbc, advertising, mgr, agency, network programing,...
Sponsor Magazine
texts
eye 136
favorite 0
comment 0
Topics: program, sponsor, advertising, radio, fibber, york, stations, cbs, nbc, programs, account...
Sponsor Magazine
texts
eye 174
favorite 0
comment 0
Topics: radio, program, wks, sponsor, programs, advertising, benrus, stations, station, broadcast, soft...
Sponsor Magazine
texts
eye 259
favorite 0
comment 0
Topics: sponsor, program, wks, radio, advertising, station, sep, programs, farm, nbc, broadcast...
Sponsor Magazine
texts
eye 200
favorite 0
comment 0
Topics: sponsor, program, wks, radio, advertising, station, sep, programs, farm, nbc, broadcast...
Sponsor Magazine
texts
eye 300
favorite 0
comment 0
Topics: radio, sponsor, advertising, sales, hadacol, margarine, station, advertisers, stations, local live,...
Sponsor Magazine
texts
eye 212
favorite 0
comment 0
Topics: radio, sponsor, advertising, sales, hadacol, margarine, station, advertisers, stations, local live,...
Sponsor Magazine
texts
eye 96
favorite 0
comment 0
Topics: radio, sponsor, cbs, homes, station, sales, stations, mgr, nbc, sis mgr, homes reached, spot radio,...